Access to case studies expires six months after purchase date. Publication Date: June 08, 2004 In 1993, the Swatch is the best-selling watch in history. Traces the history of the watch industry up to the early 1980s, when the Swatch was introduced.

Business Case Study on Swatch Introduction From the early 1600s where watch making was considered to be one of the most wondrous art forms to present times where a.

Describes the various elements that made the Swatch different from any watch the industry had ever seen. Also includes a discussion of SMH, which controls Swatch, exploring how the company has managed the Swatch brand in the context of its brand portfolio (nine global watch brands in total.). When you place your first order on HBR.org and enter your credit card information and shipping address, 'Speed-Pay' ordering is enabled.

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